Care Work
Alleviating the childcare burden from female traders by providing quality and affordable childcare services.
The Challenge
Women bear a disproportionate burden of unpaid care work, including childcare, eldercare, household chores, and other caregiving responsibilities, due to traditional gender roles and societal expectations.
This leads to time poverty, limiting women's access to education, employment, and other productive activities, and contributes to economic disadvantages by undervaluing their work and constraining opportunities for paid work or entrepreneurship.
Our Solution
Our goal is to alleviate the childcare burden from the female traders by providing quality and affordable childcare services in market centers enabling them to commit more time to their businesses.
Our Childcare Centers
Provided in partnership with county governments, our state-of-the-art childcare centres are designed to provide a nurturing and stimulating environment for children from 6 months of age.
Our flagship childcare facility serving the Gikomba market community.
Watch Gikomba Center VideoServing families in the Mwariro market area with quality childcare services.
Watch Mwariro Center VideoImpact on Women's Economic Empowerment
By providing reliable, affordable childcare, we enable women traders to focus on their businesses, increase their income, and achieve greater economic independence. This creates a ripple effect that benefits entire families and communities.
Key Benefits
- Safe, nurturing environment for children aged 6 months and above
- Affordable childcare services for market traders
- Increased business productivity for women traders
- Early childhood development programs
- Community support networks for caregivers