About WowMom

Founded in 2018 and legally incorporated as company in 2019, Wow Mom started as parenting blog that provided factual, evidence-based information on parenting.

Our Mission

Advocating for Children Friendly Cities.

Through research, Wow Mom became the voice of women and children, articulating their needs in decision making tables leading to policy change and investment towards inclusive infrastructure.

Our Vision

To be a leading social enterprise in Africa, dedicated to creating child-friendly cities that serve as vibrant, safe areas that support the holistic development and well-being of children through advocacy, research, and strategic partnerships paving the way for a brighter future for generations to come.

Our Core Values

The principles that guide our work and define our organization.

Care

We always show concern, attention and empathy towards the well-being, happiness, and needs of the children, colleagues and partners. Our approach is centered on compassion and understanding.

Integrity

We strive to have the highest level of honesty, having strong moral principles, and adhering to ethical standards. We believe that trust is built through consistent ethical behavior.

Excellence

We strive to be outstanding or extremely good at something consistently surpassing ordinary standards and striving for the highest levels of performance and achievement in all our endeavors.

Impact

We prioritize actions and decisions that aim to create meaningful and positive effects on our audience. We measure our success by the tangible difference we make in the lives of children and communities.

Empowerment

We provide opportunities and support that foster confidence, autonomy, and independence through our Women Economic Empowerment training and programs. We believe in equipping individuals with the tools they need to thrive.

Our Tagline

"Creating Cities where Children Grow, Learn and Thrive."